Sales and Marketing Veteran Picked to Lead Efforts of New Consumer Electronics Company
WEST COVINA, CA- E FUN, a consumer electronics designer and marketer of fun, easy-to-use lifestyle products, has named sales and marketing veteran Jason Liszewski as Managing Director and Vice President of Sales. Liszewski assumes his new position immediately.
“We are fortunate to find someone with Jason’s experience, know how, and drive,” stated Bin, Wang, president of E FUN. “As an international company launching a new brand, it is important we have someone experienced in bringing a wide variety of consumer electronics products to the sales floor. We are confident consumers will take a liking to our products and will they be successful. We are comfortable that Jason is the person to ensure that they are.”
E FUN is introducing its first two product lines this fall. They are: the Apen standard-shape digital pen that comes with a transmitter and software that allow users to write and draw images on regular paper using normal ink, and the Nextbook line of Android tablets.
“Being the new kid on the block presents an exciting challenge,” commented Liszewski. “Building on the success I have had with new brands, I am looking forward to making E FUN a household name. I firmly believe consumers will take to the E FUN product line, as we stress fun, lifestyle products that are rich in functionality.”
Prior to joining E FUN, Liszewski was the National Sales Manager for US, Latin America, and Europe for Nextar, a global designer and marketer of consumer electronics products. He had responsibility for product sales to retailers and distributors. He was instrumental in new category development, including the Nextar MP3 line, for which he structured marketing, packaging, and pricing plans. Initial sales of the line were 200% of plan.
Other positions he has held include Director of Sales for Magellan GPS and Regional Sales Manager for consumer electronics manufacturer GPX, Inc.
Liszewski earned a Bachelor of Arts in Communication from the University of Missouri — St. Louis.
About E FUN
As its name implies, E FUN is a designer and markets fun, lifestyle e-products that are easily accessible. While appreciated by techies, E FUN products are primarily designed for consumers who desire the latest technological products, but are more concerned with what they do, not how they do it. E FUN’s ongoing product innovation focuses on making electronics and computing more fun! Initial products offerings from E FUN include the “a pen” digital pen and Nextbook Android tablets. E FUN is headquartered in West Covina, California.